PORJECT      THE NATURAL MEDICINES

// OBJECTIVE

Designing an expansionary brand with a newly introduced herbal product packaging for a selected pharmaceutical company. The objective is to replacing traditional products in Chinese wildlife with low—cost natural herbal medicines.

// APPROACH

I have targeted on Tong Ren Tang, a traditional Chinese medicine company which persisting its preferences on the use of herbal medicines rather than the use of wildlife. My approach is to utilize illustrations to present the drugs’ functions and effectiveness.